Our Story
Born from pride. Built for the streets.
Born from pride. Built for the streets.
The Origin
Jordan runs through everything we make. The colours, the crest, the conviction. AL TAIBEI is a brand born from heritage — not nostalgia — and designed for people who live their culture out loud, not just on match day.
The Symbolism
Every element in our imagery is intentional. The black iris — Jordan's national flower. The olive branch — peace and deep roots. The fig — abundance and the land. Together, they tell a story older than football. We wear it forward.